People who need life insurance overestimate its costs by nearly 300%
Consider this from the latest LIMRA Insurance Barometer Study: 49% of non-owners of life insurance responding to this study said cost was the main reason they have not purchased life insurance. Moreover, when asked about the expected annual cost of a 20-year, $250,000 term life policy for a healthy 30-year-old they grossly overestimated the amount. [...]